Living by your Strategy
Pure Generators
Strategy: To Respond
In Business Decision Making: Generators have sustainable energy and are best when they respond to situations rather than initiate. In business, they excel in roles where they can respond to actual needs, like operational management or customer service.
In Marketing and Sales: Generators are effective in marketing and sales roles where they can respond to customer needs and feedback, tailoring their approach accordingly.
How to take Action: Generators should leverage their responsive nature by engaging in sales activities that require endurance and consistent effort, like nurturing long-term client relationships. They excel in situations where they can respond to client needs, such as customizing solutions based on feedback. Generators can thrive in environments where their natural energy and dedication keep client engagements productive and engaging.
Manifesting Generators
Strategy: To Respond then Inform
In Business Decision Making: Manifesting Generators are a hybrid of Manifestors and Generators. They are quick and efficient, often good at multi-tasking. They thrive when they inform others of their actions and respond to tasks with their energy.
In Marketing and Sales: They are well-suited for dynamic marketing and sales environments where they can quickly respond to opportunities and initiate actions.
How to take Action: Manifesting Generators should focus on dynamic sales roles where they can utilize their efficiency and ability to multitask. This might include managing multiple accounts, rapidly moving between different sales phases, or pioneering new sales methods that require a combination of initiating and responding. Their quick processing can be an asset in fast-paced sales environments where agility is key.
Projectors
Strategy: To Wait for the Invitation
In Business Decision Making: Projectors are natural guides and leaders but work best when their talents are recognized and invited. In business, they excel in advisory or leadership roles where their insights are valued and invited.
In Marketing and Sales: Projectors can be effective in consultative sales or strategic marketing roles where their expertise and guidance are sought after.
How to take Action: Projectors should leverage their natural ability to see the big picture and guide others in business development. They are well-suited for roles where they can manage teams, provide strategic oversight, or advise on business growth strategies. Their success comes from being recognized for their insights and being invited to contribute at a high level.
Manifestors
Strategy: To Inform
In Business Decision Making: Manifestors are initiators. In business, they excel when they take charge and inform others of their actions. Their decisions are often pioneering and set new directions.
In Marketing and Sales: Manifestors can be trailblazers, creating innovative marketing strategies and initiating new sales techniques. Their ability to start new trends is their strength.
How to take Action: In business development, Manifestors can excel by initiating new projects and leading business expansion efforts. They should actively pursue new partnerships, spearhead innovative project ideas, and use their initiating power to break into new markets. Their role is to get things started and then delegate the follow-through to others.
Reflectors
Strategy: To Wait a Lunar Cycle
In Business Decision Making: Reflectors are unique in that they benefit from waiting a lunar cycle (about 29 days) to make decisions. This allows them to gauge their decision based on a holistic view of their environment. In business, they are excellent at big-picture thinking and long-term strategizing.
In Marketing and Sales: Reflectors can provide valuable insights into market trends and customer behavior over time, helping in developing long-term marketing strategies.
How to take Action: Reflectors can apply their unique perspective by evaluating and providing feedback on long-term business development strategies. They excel in roles that require them to understand and consider the impacts of business decisions over time, such as strategic planning or advising on corporate direction. Their decision-making should be holistic, taking into account a wide range of factors and potential outcomes.